Introduction to email marketing
Practically everyone who can access the internet can use email in one form or another. As a marketing tool, email is invaluable.
The main advantages of email marketing over traditional forms of communication are that it is fast, direct, reliable, and inexpensive.
| There are more than 200 million email users worldwide |
Many marketers are discovering that expected response rates for email are much higher than those for traditional forms of direct marketing.
It is much easier to target potential customers in a more personalised way with email than with traditional mass-mailing techniques.
Using email, you can build up a trust relationship with your visitors by opening up a two-way communications channel.
