Return on investment
You need to consider how you will work out your return on investment (ROI) for every aspect of your ongoing marketing. This will become an extremely valuable business tool in making your business profitable. In order for this to be possible, you need to be able to track income generated by your web site all the way back to what your visitor was doing before they found your website for the first time. Spend a night sleeping on this thought.
If you can work out that it takes 100 visitors to your site to generate 1 sale, and each sale makes £10 profit, then you can spend no more than 10 pence to get each targeted visitor and still make a profit. We will discuss visitor tracking in more detail in the site structure section.
To start off, fill in your best guess value per visitor below:
A number of web sites offer visitor tracking facilities with varying degrees of success. Of the tracking sites, we recommend Click Patrol.
A superior alternative is to host your website with Receptional with full, live website statistics and traffic analysis.
