Understanding search engines
Know the difference between search engines and directories.
Search engines like Wisenut use robots or spiders to look at sites on the internet, and then use algorithms and other technical methods to determine how to list the site and where to put it in the list.
Directories like Yahoo are compiled and edited by humans, who generally write the description or a review for the sites that are listed.
| The top 5 search engines get an average of 23 million unique users a day |
Although there may appear to be a choice of hundreds of search engines on the web, in reality most of them rely on the same major search engines. To read more about the main search engines you should focus on in your marketing strategy, go to Search Engine Watch
How a typical search engine works
Most search engines have what is known as a "spider" or "crawler". The spider visits any web site that is submitted to the search engine, looks at all the text and picture on the page (and looks at the html code) and follows any links on the page. The information the spider finds is added to the search engines index. When you visit the search engine, and type in a query, it uses it's software to decide which is the best page in the index to show you, and ranks the page accordingly. This means that it is vitally important to get your page both spidered correctly, and indexed properly by the search engine's software.
click here for information on using the robots protocol to control indexing of your site.
If you are not listed among the first pages of the results for the primary keyphrases for your industry, your site will be practically invisible to your target users.
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